The property market is in the upswing phase. Even though 2014 was thought to be the year of revival, the year did not quite turn out to be so; until it ended. It was only in the last couple of months that there were some big announcements made- both from the builders as well as the government.
Realizing the light of the real estate industry, the central government declared a relaxation in investment norms in the FDI. This was seen as a positive move; marking upcoming partnerships and flow of much needed investment from institutional investors. Even banking majors like Morgan Stanley and Merrill Lynch are eyeing the realty markets of the country. It is also worth noting that all the territories which were driven by end users were the first ones to witness a boost in sales. Bangalore, Chennai and Pune were among the first to shine by the year end. Mumbai, Hyderabad and Gurgaon are picking up pace of sales now.
Tata Homes Mark a Beginning
It was in this atmosphere of change that Tata Homes made their mark in the property business. Tata Value Homes- a wholly owned subsidiary of Tata Housing- launched residential projects offering affordable homes in Pune, Chennai and Bangalore in November 2014. These projects were launched in collaboration with housing.com which also took the opportunity to introduce its ‘Slice View’ tool. This tool allows end users to explore Tata properties online and then securely book them. Slice View allows a close scrutiny of the project plan and the end users can make a purchase from the comforts of their homes.
After the first successful run, Tata housing has kick-started the second phase of their project launch. In this phase, the builders have moved on from affordable offering to luxury offerings. They have also initiated projects in territories apart from the prime cities. The objective is to have a spread of investment. This would not only mark the Tata name emphatically in residential property business, but also ensure that there is a huge variety of property availability across the country for end users. Tata Primanti has also witnessed a launch in this phase.
Brand Value and Offerings
Tata brand is one of the oldest and most trusted brands in the country. After the builders successfully launched affordable homes, they have upped their game and launched luxury homes in Gurgaon and Mumbai.
The Mumbai chapter is called Tata Aveza Gateway Towers. The project is being constructed in Mulund, Mumbai. It is meant to be completed in 2017 and will comprise of apartment high-rises. These buildings will have a minimum floor count of 31 and a maximum of 41. The apartment sizes here would range from 1453 to 3458 square feet. They are available in 2, 3 and 4BHK variants whose prices go up to Rs. 4.5 crores approximately.
But if one were to know about one of the most ambitious projects of Tata Housing, then Tata Primanti is the one to consider. This project is being offered in Gurgaon and is under development in an area of 36 acres. The builders will keep 28 acres of this area building free! Apartments, villas and bungalows are all available here.
In Conclusion
To learn more about the new Tata projects, one can visit the housing.com website and explore in the ‘New projects’ section.
