Busy Intersections
Roller banner printing professionals will tell you that a very effective location for banner placement is a busy intersection. Explore the possibilities of using a grassy area or the side of a nearby building. If it’s not your location you may have to pay a small fee to place the banner on the property, but just think of the exposure your company will receive. Intersections have a tremendous number of people passing by each day – and they will all view your banner. Be sure to check with local authorities about how and where to place any banners so that you won’t cause any traffic mishaps.
Highways and Overpasses
Would it be possible, and legal, for you to place your roll up banner along a highway or overpass? Check the legality of using these public spaces – you can reach a large audience with this small expense if you are permitted to use such areas. Members of your marketing team can approach town leaders to ascertain if this is possible.
Community Events
If your community hosts charitable events, consider sponsorship and displaying banners in prime locations to show your affiliation with the event. Customers enjoy buying from companies who actively participate in community events. You may want to have a booth where your staff can give some complimentary gifts to visitors at the event. These items should have your logo on them, and complement the banners displayed at the event so that potential customers can make the connection when they need your services.
Near Your Competitors
If you have a competitor who is taking a share of your business, using a banner near their location that informs clients of your sales and promotional events can recoup some of your business. Always be gracious and get permission from whoever owns the property to display your banner. You may want to affix it higher up off the pavement so that no one can disturb its placement.
To Redirect Foot Traffic
When your company is off the high traffic areas and around a corner, you can place a pop up banner that redirects the foot traffic to your business. Banners are very effective tools for taking clients where you want them to go at a very economical price.
