Play schools in India are thriving. Though this industry it still in the budding stage, there is a surge in the demand for safe and secure facilities that incorporate learning at pre-school levels for kids. Opening a playschool is one of today’s most compelling franchise opportunities in India. This segment has huge scope with the potential of massive growth. No wonder, playschools are being viewed as a profitable venture that is attracting prospective entrepreneurs and investors.
Let’s consider the various requisites of playschool franchise opportunities in the country:
Best suited for women:
Franchising is tailor made for women. They love kids, are compassionate and have a level of patience that is necessary when dealing with tiny tots. All these favorable aspects make franchised play schools a lucrative and rewarding business for women to establish themselves in.
Easy work timings:
The entrepreneurs can earn a comfortable living. Given that work timings align with that of the school the franchisees needs to spend only 4-6 hours a day for operational process. This leaves them enough time for family life as well as to pursue other avenues.
Franchisor’s support:
The franchise shares the brand name, experience, knowledge and technical expertise. Additionally, the brand provides franchisees an extensive support structure and guidance in terms of programs and services so that they achieve success in their new endeavour.
Investment:
The franchisee has to make some financial investment. This is in terms of expenses pertaining to renovation, infrastructure facilities, purchasing furniture for kids, toys, games, swings and slides. Also, staff recruitment, transportation, training and salary needs to be budgeted.
Location:
To run a high quality preschool an area of 3,000 to 4000 sq. feet with ample open space for kids is essential. The top priority for deciding the whereabouts of a day school should be safety, security and enjoyment of kids. Very crowded areas with a high traffic should be avoided.
For the play school to run smoothly, the teaching staff needs to undergo comprehensive training sessions at regular intervals in all aspects of early childhood education. The franchisor pitches in with the recruitment process and also conducts reviews to ensure that the benchmark standards set by the brand are being maintained.
Promotional campaign:
As a new entrant, a promotional campaign to create brand awareness in the area is vital. Apart from using the cost effective word of mouth technique, pamphlets and newspaper adverts can be a good marketing strategy.
Remember, the prime objective of running a playschool is not just providing an environment in which children are happy and relaxed, it is a commitment to transforming their lives.
