Maintaining
a balance between work and personal life is getting harder by day
with the rising expectations of the organizations on their employees.
Ernst & Young in its recent statistics revealed that 46 percent
of managers all over the world are spending more than 40 hours weekly
working and 4 in 10 managers have expressed that the number of
working hours has surged over the past five years. The major
restraining forces to achieve the required work-life balance were a
slow and almost static rise in income and the rising demand of you to
be at work.
a balance between work and personal life is getting harder by day
with the rising expectations of the organizations on their employees.
Ernst & Young in its recent statistics revealed that 46 percent
of managers all over the world are spending more than 40 hours weekly
working and 4 in 10 managers have expressed that the number of
working hours has surged over the past five years. The major
restraining forces to achieve the required work-life balance were a
slow and almost static rise in income and the rising demand of you to
be at work.
still
maintain your work life balance. One such is a career in digital
marketing that are not only a sought after job area
in making way for a life outside your work.
How
do you initiate a career in online marketing?
do you initiate a career in online marketing?
While
you are acquiring the necessary skills and certifications, it is not
easy to understand which career will offer you the privilege to
attain the right work-life balance. However, an MBA might be helpful
in opening wider avenues for you that you can explore.General MBA
degree
interest. A specialized MBA focusing on marketing and informatics
will prepare you for the transition from core marketing to digital
marketing. Associating with digital marketing platforms will be
easier with the right MBA degree. Marketing channels will give you an
idea to understand the different marketing channels where you can
learn about the traditional modes of marketing and also get a fair
idea about the online space. The emerging platforms in marketing such
as the social media, mobile sites, and the Internet gives you new
ways to connect to your customers. Hence, having a fundamental
knowledge of the same will help you through your digital marketing
career. This is one of the best ways to have a fulfillingcareer
leaving
you are acquiring the necessary skills and certifications, it is not
easy to understand which career will offer you the privilege to
attain the right work-life balance. However, an MBA might be helpful
in opening wider avenues for you that you can explore.
degree
interest. A specialized MBA focusing on marketing and informatics
will prepare you for the transition from core marketing to digital
marketing. Associating with digital marketing platforms will be
easier with the right MBA degree. Marketing channels will give you an
idea to understand the different marketing channels where you can
learn about the traditional modes of marketing and also get a fair
idea about the online space. The emerging platforms in marketing such
as the social media, mobile sites, and the Internet gives you new
ways to connect to your customers. Hence, having a fundamental
knowledge of the same will help you through your digital marketing
career. This is one of the best ways to have a fulfilling
leaving
Digital
Marketing Roles thathelps
Marketing Roles that
Digital
marketing provides a gamut of job titles that you can choose
depending on your interest. Studies have revealed that following are
highly demanded and promises and good work-life balance in digital
media:
marketing provides a gamut of job titles that you can choose
depending on your interest. Studies have revealed that following are
highly demanded and promises and good work-life balance in digital
media:
-
SEO
Manager:
Search Engine Optimization manager is responsible for increasing the
ranking of a website on the major search result pages. They aim to
generate traffic for a website. The scope
of SEO managers is higher in the job market.
Hence, SEO managers must be research-oriented and well versed with
analytics. Knowledge of search engine marketing and pay-per-click
advertising is an added advantage. -
Social
Media Manager:
They help in creating brand visibility and awareness over social
media and are responsible for designing right campaigns apt for the
brand.
-
Marketing
Analysts:
They are the experts in analysts who use various analytical tools to
track the success of the campaigns and various digital marketing
efforts of an organization. They are also involved in market
research and framingof the right digital -
Marketing
Assistants:
These professionals help the job of a marketingmanager easy
assisting them throughout the campaign. From drafting the campaign
to writing reports and arranging events, everything is done by these
experts. This gives a great learning opportunity for those aspiring
to be a digital marketer. -
Content
Manager:
From loading the website with content to deciding which content will
go where, these experts are responsible for designing the content
marketing strategy for a brand. They also look after the team of
writers, editorial assistants, photographers, videographers, graphic
designers to help in content distribution.
Digital
marketing thus requires a niche online marketingskills
social media, SEO, Analytics, PPC and content creation. It involves a
lot of self-initiated learning to have a bright career in this field.
Apart from a strong MBA background, you need to attend seminars,
conferences, followinfluencers
through internships to be an evolved digital marketer which will help
you to achieve the right work-life balance.
marketing thus requires a niche online marketing
social media, SEO, Analytics, PPC and content creation. It involves a
lot of self-initiated learning to have a bright career in this field.
Apart from a strong MBA background, you need to attend seminars,
conferences, follow
through internships to be an evolved digital marketer which will help
you to achieve the right work-life balance.
