Whether
you are an expert at graphic design or are simply looking for a way to make
sure you have a great logo for your company and brand, there are some key
things you should remember before you begin. A logo, after all, is one of the
first things your customers will see – and it will, in a way, define your brand
and what you stand for.
you are an expert at graphic design or are simply looking for a way to make
sure you have a great logo for your company and brand, there are some key
things you should remember before you begin. A logo, after all, is one of the
first things your customers will see – and it will, in a way, define your brand
and what you stand for.
Even if
you seek help from a graphic design specialist, such as graphic
design Cheltenham firms like Montpellier Creative, it’s still your
job to conceptualize your logo – and then the expert will simply bring it to
life. Here, then, are some key considerations when conceptualizing your logo:
you seek help from a graphic design specialist, such as graphic
design Cheltenham firms like Montpellier Creative, it’s still your
job to conceptualize your logo – and then the expert will simply bring it to
life. Here, then, are some key considerations when conceptualizing your logo:
Think outside the box
Remember
that your logo will help distinguish you from other companies, especially your
competitors. And whilst it may be tempting to sort of ‘imitate’ a tried and
tested (and popular) logo, try not to do this. Imitation, they say, is the best
form of flattery, but it is not the case with logo creation. When conceptualizing
your company’s logo, think outside the box. If you’re an airline company, for
instance, you don’t have to have an airplane as a logo. The same goes if you
are a technology firm – Apple’s logo has nothing to do with computers. Think
about that.
that your logo will help distinguish you from other companies, especially your
competitors. And whilst it may be tempting to sort of ‘imitate’ a tried and
tested (and popular) logo, try not to do this. Imitation, they say, is the best
form of flattery, but it is not the case with logo creation. When conceptualizing
your company’s logo, think outside the box. If you’re an airline company, for
instance, you don’t have to have an airplane as a logo. The same goes if you
are a technology firm – Apple’s logo has nothing to do with computers. Think
about that.
Get to know your brand
When
you are conceptualizing your company and brand logo, you should also try to get
to know your brand. This means keeping your brand’s image, vision, and ideology
in mind. Ask yourself some important questions: is your brand contemporary, or
does it have more of a quirky or eccentric image? Who are your customers and who
would you like to reach? Make sure you know and understand your brand’s personality
from the beginning, and it will help you become more original with your logo.
you are conceptualizing your company and brand logo, you should also try to get
to know your brand. This means keeping your brand’s image, vision, and ideology
in mind. Ask yourself some important questions: is your brand contemporary, or
does it have more of a quirky or eccentric image? Who are your customers and who
would you like to reach? Make sure you know and understand your brand’s personality
from the beginning, and it will help you become more original with your logo.
Colour means a lot
You’ve
probably heard this already, but it doesn’t hurt to emphasize it again: colour
means a lot. Graphic design Cheltenham experts like
Montpellier Creative stress the importance of choosing the right colours for
your logo. Remember that each and every colour has a particular meaning and
evokes a particular emotion, so even if bold, bright colours can easily catch
the attention of any individual, you also have to think about what these
bright, bold colours convey. For instance, red is a popular colour, but keep in
mind that it conveys energy, sexiness, and boldness. Green, on the other hand,
conveys environmental-awareness, growth, inspiration, and instruction.
Meanwhile, the colours blue and white signify professionalism and tranquility
and purity and cleanliness, respectively. The colour yellow is often associated
with cheerfulness and optimism, while pink is feminine and fun.
probably heard this already, but it doesn’t hurt to emphasize it again: colour
means a lot. Graphic design Cheltenham experts like
Montpellier Creative stress the importance of choosing the right colours for
your logo. Remember that each and every colour has a particular meaning and
evokes a particular emotion, so even if bold, bright colours can easily catch
the attention of any individual, you also have to think about what these
bright, bold colours convey. For instance, red is a popular colour, but keep in
mind that it conveys energy, sexiness, and boldness. Green, on the other hand,
conveys environmental-awareness, growth, inspiration, and instruction.
Meanwhile, the colours blue and white signify professionalism and tranquility
and purity and cleanliness, respectively. The colour yellow is often associated
with cheerfulness and optimism, while pink is feminine and fun.
By
keeping these considerations in mind, you should then have the ideal logo for
your brand and business.
keeping these considerations in mind, you should then have the ideal logo for
your brand and business.
